Cookies Information

What are Cookies?

A cookie is a small text file which is transferred to the user’s computer on its visit to the website and may contain:

  • name of the server from which the cookie has been sent
  • lifetime of the cookie
  • the value (typically randomly generated unique number)


The cookie itself does not contain or collect information however it contains a series of letters and numbers that are downloaded to the user’s computer when they visit a particular website. When user re-visits the website obtains information about the loaded cookie which allows identification of the user. Cookies are important for the functioning of the website, mostly in order to improve the user experience.


Storing of the cookies is under the full control of the browser used by the user – user can limit or prevent the use of cookies.

Why do we use Cookies for?

Cookies usually allow user-friendly online services. With the help of cookies an interaction between a user and a website is faster and easier. The web site is using cookies to remember the user’s preference and experience and allows the user more efficient and comfortable browsing the Web. With the help of cookies web site maintains fresh and relevant content in accordance with the interests of each site user.

Types of Cookies


Strictly necessary cookies

Strictly necessary cookies are necessary for the operation of the website. They are crucial and without them, the page would not work perfectly.


Strictly necessary cookies are the following:

  • cookies used for the sole purpose of carrying out the transmission of a communication
  • cookies that are strictly necessary in order for the provider of an information society service explicitly required by the user to provide that service


Performance cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies do not collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.


Functional cookies

Functional cookies allow the website to remember certain user settings (username, language, location etc.) and provide advanced personalized features. Functional cookies record information about choices made by the user, and they also allow tailoring the website to suit the user’s needs.


Advertising (targeted) cookies

Advertising (targeted) cookies are most commonly used for targeted advertising and advertising related services (such as measurement of the advertising effectiveness). These cookies allow that on the basis of user behaviour on the site, the latter acquires the data and use them for example for advertising which corresponds to the behaviour of users on the site, limiting the number of displayed advertisements (also known as “frequency capping”), research, surveys and marketing analysis, etc.


Analysis cookies

Web Analytics monitors the behaviour of a user on the site and analyses its behaviour and the behaviour of different users on the site and link them to specific information (e.g. who are the visitors to the website – user profiles, measuring the impact of pre-emption activities in sales, etc.) This includes cookies for the purpose of monitoring web traffic, browser and keywords identification. Invasiveness of such cookies is different depending on the context of use.

Cookies on our website

The following cookies are necessary for the operation of our web site and do not include any information that would enable identification of the website visitor.

Strictly necessary cookies:
Cookie name Description Default expiration time The data controller
JSESSIONID Identifies the current session and ensures consistent interaction. End of browser session Smoobu
AWSALB Maintains load balancing and session stickiness. 7 days Smoobu
cf_clearance Used by Cloudflare for bot protection and security access. ~1 day Smoobu
dm_timezone_offset Stores the user’s timezone to customize content timing. 1 year Smoobu
spid.ef6c Possibly used for session/user ID. 2 years Smoobu

Cookies of external services

(»First Party«)

Analytics cookies:
Cookie name Description Default expiration time The data controller
_ga Google Analytics – distinguishes users. 2 years Google
_ga_24DEQN1G4E Google Analytics – stores session data. 2 years Google
_ga_2ST48EJWZE Google Analytics – stores session data. 2 years Google
_gcl_au Google AdSense – for conversion tracking. 3 months Google
_uetvid Microsoft Ads (UET) – tracks user behavior across websites. 16 days Microsoft
_uetsid Microsoft Ads (UET) – session identifier. 30 minutes Microsoft
_rdt_uuid Reddit Ads tracking cookie. 3 months Reddit
__hstc HubSpot – main tracking cookie for user visits. 13 months HubSpot
__hssrc HubSpot – determines if user restarted browser. End of browser session HubSpot
dm_last_visit Dotdigital – records the last visit timestamp. 1 year Dotdigital
dm_last_page_view Dotdigital – tracks last viewed page. 1 year Dotdigital
dm_this_page_view Dotdigital – tracks the current page view. 1 year Dotdigital
dm_total_visits Dotdigital – counts the number of visits. 1 year Dotdigital

Marketing cookies:

Marketing cookies:
Cookie name Description Default expiration time The data controller
hubspotutk HubSpot – keeps track of a visitor's identity for form submissions. 13 months HubSpot
_dm_utm_medium Dotdigital – stores campaign medium info for source tracking. 1 month Dotdigital
_dm_utm_source Dotdigital – stores campaign source information. 1 month Dotdigital
account_uuid Tracks user account/session identity across pages. 1 year Jurijana
dm_ac_tokens Dotdigital – stores access tokens for personalization. 1 year Dotdigital

(»Third Party«)

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Website and Cookie management


The cookie controller on our websites is the company Smoobu GmbH (Smoobu), as well as Google, Microsoft, Reddit, HubSpot, Dotdigital.


Data collected via cookies will not be shared with any third party. In accordance with the Personal Data Protection Act, the user has the right to access, transcribe, copy, supplement, correct, block, and delete personal data related to them.


Please also review our Privacy Policy and the Privacy Policy of our platform partner.